Client Overview
Coforge is a global digital services and solutions provider, delivering industry-aligned solutions with deep domain expertise in sectors such as insurance, travel, and financial services. With a strong focus on driving digital transformation, Coforge equips its marketing and sales teams with best-in-class tools to accelerate growth and customer impact.
The Challenge
Coforge’s sales and marketing teams were grappling with:
- Disparate content systems scattered across teams and geographies
- Inefficient onboarding and training workflows
- Difficulty in tracking content effectiveness during client engagements
- Limited visibility into how reps were using marketing assets in the field
These challenges resulted in longer sales cycles, inconsistent messaging, and missed opportunities for deeper client engagement.
The Revspire Solution
RevSpire’s AI-powered Sales Enablement Platform offered Coforge a unified, intelligent ecosystem to drive revenue effectiveness. Key capabilities included:
- Centralized Content Hub: All sales and marketing assets were centralized, categorized, and made easily searchable, helping reps find the right pitch materials in seconds.
- AI-Guided Selling: Reps received contextual content recommendations based on deal stage, buyer persona, and industry – boosting engagement and deal velocity.
- Smart Training Modules: New hires ramped up 2x faster through interactive learning paths, playbooks, and guided selling templates.
- Analytics and Insights: Marketing gained full visibility into which content influenced deals, enabling data-backed asset creation and optimization.
Integration
Coforge chose Revspire for its ability to unify content, coaching, and engagement in one platform—with deep integrations into:
- Microsoft Fabric and Power BI for real-time analytics and dashboards
- Salesforce for CRM-linked enablement journeys and content tracking
- Adobe Express for creating personalized, on-brand pitch materials
- Teams and OneDrive for seamless collaboration and content sync
Results
By implementing Revspire across 70 users in sales, marketing, and enablement, Coforge witnessed rapid transformation in its go-to-market efficiency. The platform’s deep integration with Coforge’s existing systems and the seamless rollout led to measurable business impact within weeks of deployment.
✅ 40% Increase in Rep Productivity: Sales representatives dramatically reduced the time spent searching for the right decks, case studies, or one-pagers. With smart tagging, AI-powered search, and Salesforce-contextual suggestions, reps could now
- Instantly locate the right content for every stage of the buyer journey
- Access personalized pitch decks recommended directly inside Salesforce
- Eliminate version confusion by using a single source of truth across Teams and OneDrive
- Spend more time on selling and less on internal coordination
🚀 30% Faster Onboarding and Training: With structured onboarding paths, real-time coaching, and built-in playbooks, RevSpire helped Coforge ramp new hires faster and more effectively
- Reps completed onboarding journeys in less than 3 weeks on average
- Guided learning modules aligned to Coforge’s industry verticals and buyer personas
- Sales managers tracked learning progress and coaching impact via Power BI dashboards
- Reduced the burden on sales enablement and L&D teams with self-serve learning content
📈 20% Boost in Marketing Content Usage: Revspire brought marketing and sales closer by turning static assets into dynamic selling tools
- Marketing teams had visibility into which content was being used, where, and by whom
- Low-performing assets were retired, and high-performing ones were repurposed
- Adobe Express integration allowed real-time personalization while maintaining brand control
- Feedback loops helped marketers build what sellers actually needed
🌍 Consistent Messaging Across Global Teams: Revspire ensured message alignment across Coforge’s global go-to-market teams
- Standardized pitch narratives and templates accessible in one centralized hub
- Region-specific content packages built for APAC, EMEA, and North America
- Salesforce integration ensured that every deal was supported with the right story
- Real-time analytics helped identify content gaps and communication inconsistencies
Conclusion
Revspire continues to power Coforge’s sales enablement efforts by unifying people, processes, and content across the revenue lifecycle. With smarter workflows and actionable insights, Coforge is better equipped to win more deals and build long-term client trust.
